APHO Technical Briefing 5 - Geodemographic Segmentation
This is the fifth in a series of technical briefings produced by the Association of Public Health Observatories (APHO), designed to support public health practitioners and analysts and to promote the use of public health intelligence in decision making.
In this briefing we take a summary overview of segmentation and then focus on one approach to segmentation using geodemographic methods. We then compare the most commonly available geodemographic segmentation tools, highlighting the possible applications within the health sector and discussing some of the factors that should be considered when looking to invest in a system.
Further materials including tools to support our technical briefing series will be made available through our website at http://www.apho.org.uk
For more information about social marketing, including a case study database and other resources, go to the National Social Marketing Centre website at: http://www.nsmcentre.org.uk
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APHOTechnicalBriefing5GeodemographicSegmentation.pdf
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